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Camping ignites the industry: portable power station

 2023/02/03  Back

portable power stations are not just small power banks for charging mobile phones, but rather large "power banks" that can provide power to appliances. JD.com data shows that the transaction volume of portable power stations increased by more than 10 times last year. The Alibaba International Station released a cross-border index, which shows that the compound annual growth rate of outdoor charging equipment in the past five years has reached 148%. It is expected that the global shipment volume will reach 31.1 million units by 2026, with China being the main production area, accounting for 90% of global output.

Industry personnel related to camping said that mobile energy storage is a relatively niche industry, and there were not many brands that made portable power stations before. Only since 2021, the number has gradually increased. A considerable number of people buy it for camping, some say "it's really good to watch movies outdoors", and others praise "camping with enough electricity for boiling water, cooking and eating hot pot, the sense of happiness also increases a lot".

In addition to camping, some netizens buy it to keep at home to prevent sudden power outages and other emergencies. "The electrical circuits in our old house have aged, and portable power stations have become backup power sources," "I keep it at home. In case of a power outage, it can generate electricity without affecting normal life"...

According to CCTV finance and economics report, portable power stations are one of the fastest-growing categories in the emerging industry. Three years ago, it was still a very small category, and there were only one or two portable power station brands, with a small transaction volume. However, during last year's Tmall mid-year promotion period, the transaction volume of top portable power station brands had already reached the top ten in the 3C digital accessories industry.

Industry insiders believe that the hot sales of portable power stations are related to the resurgence of outdoor activities such as camping. Currently, the global portable power station industry is in a period of rapid growth, but overall, the industry has only formed in the past two or three years, and the industry threshold is not particularly high, and the scale of top brands is not yet strong. Many companies are entering this field at this time to seize this development opportunity.

So, do you have your own portable power station?